Who implements the video interviews?
The video interviews on PropTech & ConTech cooperations are supported by immobilienmanager and Ambivation.
immobilienmanager is the trade and opinion magazine for decision-makers in the real estate industry. In order to be able to correctly assess the opportunities and potentials in the search for new business fields, markets and products in the real estate and investment market and to use them profitably, the immobilienmanager media provide a well-founded overview of the overall market and its submarkets.
Ambivation is the bridge builder into the PropTech and ConTech world, connecting medium-sized businesses, corporations and the public sector with relevant providers and startups for successful collaborations and innovation partnerships. With many clients and the PropTech Startup Guide, Ambivation is deeply engaged with the innovation ecosystem and collaboration examples.
The interview focuses on PropTech and ConTech providers and also contacts on the corporate side who can report on collaboration from their own experience.
Why are we conducting these video interviews?
To give PropTech / ConTech solutions a stage to showcase the potential of their innovation.
To show the established real estate and construction industry new solutions to existing challenges and problems.
To build cultural and methodological bridges between companies and startups.
To present tips and tricks in collaboration and make collaborations with PropTech / ConTech providers successful.
How is the interview conducted?
We conduct the cooperation interviews in person, hybrid or via video call. The length is typically between 10-15 minutes and the focus in terms of content is on a collaboration of a PropTech/ConTech with an established company. In addition, we start with a brief introduction of the provider, as well as tips and tricks for other PropTechs and companies to collaborate with. The content questionnaire can be found here:
FAQs
Step 1 What do I need to do to prepare for the interview?
Here is the questionnaire to prepare for the interview. This is the first step, then we clarify open questions and conduct the interview in the second step. We will take care of the publication in the third step and send you the link in advance.
Step 2: What technology do I need for the recording?
For a virtual appointment with Microsoft Teams, the software must be installed locally and the interviewer should use a very good microphone and webcam/camera. In addition, the recording should be undisturbed and there should be no background noise. A virtual background is also possible and allows, for example, to include the logo of the startup. A real background, on the other hand, should look inviting and calm, a roll-up banner of the startup can be set up. Shots are ideal when both interlocutors are standing.
At a personal appointment, we will take care of the technology and space and coordinate with you.
Step 3: Where will the interview be published?
The interview will be published on our Youtube channel, blog and in our monthly newsletter with cooperation examples. In addition, immobilienmanager publishes the interview on its channels (website, newsletter). Furthermore, each provider can also publish the interview on their channels (please link to the original source) or refer to the original interview. Often the interview is shared as a reference/case study or blog article on their own website SEO optimized as content marketing, as well as co-published or shared on social media channels. Some vendors also use the video in sales outreach as a new format to introduce themselves to prospects.
Who is the audience?
The interview is conducted with PropTech/ConTech startups and providers that are also active in the German-speaking region (the headquarters does not have to be in the German-speaking region). Ideally, either one of the founders or an executive (sales, marketing, business development) will conduct the interview.
Who is the target group?
The target group of the video interviews are representatives from companies and startups from the real estate and construction industry who are interested in innovations and startups. Through the cooperation of Ambivation and immobilienmanager, an even wider audience within the industry is reached. Through the Ambivation newsletter, the examples also find access to some associations, multipliers and partners and we use the case studies in contact with Ambivation customers for possible matchmaking.
What topics are discussed in the interview?
It is about presenting a case study of a collaboration of the PropTech/ConTech startup with a company (in the real estate industry). In terms of content, this is similar to a case study. At the end, we will go into tips and tricks for collaborations between startups and companies. Click here for the interview preparation.
How long does the recording take?
The interview has a length of about 10 minutes. Depending on how the recording goes, the appointment should take 30-60 minutes.
Where will the video interview be recorded?
The video interview can be recorded using Microsoft Teams or in person.
How often will these interviews be conducted?
Each month a different PropTech/ConTech will be interviewed and featured.
Who has already participated in the interviews?
The first editions of the interviews were recorded with Visoplan, Wohnungshelden as well as PLAN4 Software.
I still have questions about the interview, who do I contact?
For further questions, please contact Christoph Baier at 030 120 64 721 or contact@ambivation.com or the contact form.
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