Why does a corporate spin-off / corporate startup help in my innovation process?
If you don’t want to integrate startup culture directly into your company, you can create a corporate spin-off as a startup offshoot to solve complementary tasks to your main business. Companies like Daimler or Bayer have corporate entrepreneurship programs and venture capital to invest money in bright minds and concepts. In the case of a corporate startup / corporate spin-off, we support you in the decision-making process as well as along the foundation process.
When might a corporate startup / corporate spin-off be viable for my company?
You have employees who need more responsibility and freedom.
There is no perfect startup in which you want to invest or with which you want to cooperate. (Make-Buy-Partner decision)
You want to test a new business model without risk for your brand and without your branding.
You need speed in the implementation of your project and change your approach iteratively during the implementation.
What to expect of a corporate spin-off
If you want to diversify your business and start a startup, we will develop a concept for your corporate spin-off with you. This means that we help you to define the setup and the right working hypotheses, provide hiring support and ensure an agile development of the product development. The goal is to validate the business as quickly as possible or to change it with a pivot. If required, we can also work with you in advance to define the strategy and criteria for deciding whether a spin-off is the most suitable option for you.
Startup foundation schedule
Setup and defining working hypotheses
Agile hiring and management
Validation or pivoting
What does Ambition do for the foundation of a corporate startup / corporate spin-off?
Needs assessment and market research for your innovation activity
Define your working hypotheses
Setup support and hiring for your spin-off team
Agile coaching referring to project management
Advice on pivot or validation of your corporate spin-off
Active coaching along the process
A corporate spin-off is an option that we evaluate together with you based on several criteria. If we come to the conclusion that this is the best option in your specific case, we will support you in its implementation. First questions that speak in favor of a spin-off are for example: 1. you want to protect your brand and need a unit to test something new. 2. you have employees who need a different work culture, e. g. the startup culture and different incentives to perform best for you. 3. you want to diversify your risk and you face competition in the market.
You can participate in startups, but it happens that there is no startup in your market segment that is “mature” enough.
No, we aren’t lawyers but we can advise you in your choice and help you find the right partner.
We can give first statements on the validation of your Spin-off after six months. Normally you should give your startup team one year.