Startup Methods and Culture

The working methods and culture of startups inspire many young people and often produce remarkable results in the implementation of innovations. At the same time, companies should not make the imprudent decision to copy the way startups work.

With our Startup Culture Training we show you commonalities and differences. We point out success factors, explain trends and disenchant hype and misunderstandings. The best way to see Startup Culture is, of course, by example. During an Innovation Tour, we will visit various companies together with you and compare theory and practice. You will learn how you can become more innovative yourself or how you can develop innovation together through cooperation.

Growth not only in B2C but increasingly also in B2B is very much dependent on good business development and marketing. In the startup context there are a variety of methods to implement business development and marketing in iterative steps.

With our Startup Methods Training in Growth Hacking, you will gradually work through marketing mechanisms and test which levers generate growth for your product marketing. Lean Startup, on the other hand, starts with the methodical development of new business ideas, for example with the Business Model Canvas or Lean Canvas. There you will learn to develop business ideas in iterative cycles, validate business models and hypotheses and put ideas on the road.